Kaplan CFO Solutions Welcomes Sarah Martin as Fractional CFO Asheville
Mar 26, 2026 03:18PM ● By WNC Business
Kaplan CFO Solutions has added Sarah Martin as a Fractional CFO, bringing more than three decades of financial leadership experience across healthcare, life sciences, and founder-led businesses.
Martin’s career includes senior leadership roles at Ernst & Young and Genova Diagnostics, where she served as Chief Financial Officer. During her tenure at Genova, she helped lead the company’s growth from $18 million to $100 million in revenue and was instrumental in its successful sale to a private equity firm.
Martin previously served as a Kaplan CFO before stepping away in 2020 to found and lead Green River Botanicals, a sustainable, organic hemp farm and product-based eCommerce business. Through that experience, she built and operated a direct-to-consumer brand, gaining firsthand insight into revenue channels, margin management, and the operational realities of scaling a product-driven company. She now returns to support the firm’s continued expansion across Western North Carolina, working directly with business owners and leadership teams to provide embedded financial leadership within their organizations.
“Sarah brings the kind of financial leadership we expect across our team,” said Mark Majewski, Managing Partner of Kaplan CFO Solutions. “Our CFOs combine deep financial expertise with real operating experience, and Sarah’s background strengthens that standard.”
Source: Kaplan CFO Solutions.
Martin’s career includes senior leadership roles at Ernst & Young and Genova Diagnostics, where she served as Chief Financial Officer. During her tenure at Genova, she helped lead the company’s growth from $18 million to $100 million in revenue and was instrumental in its successful sale to a private equity firm.
Martin previously served as a Kaplan CFO before stepping away in 2020 to found and lead Green River Botanicals, a sustainable, organic hemp farm and product-based eCommerce business. Through that experience, she built and operated a direct-to-consumer brand, gaining firsthand insight into revenue channels, margin management, and the operational realities of scaling a product-driven company. She now returns to support the firm’s continued expansion across Western North Carolina, working directly with business owners and leadership teams to provide embedded financial leadership within their organizations.
“Sarah brings the kind of financial leadership we expect across our team,” said Mark Majewski, Managing Partner of Kaplan CFO Solutions. “Our CFOs combine deep financial expertise with real operating experience, and Sarah’s background strengthens that standard.”
Source: Kaplan CFO Solutions.