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WNC Business

YMCA of Western North Carolina Hires New Marketing Director

Jun 23, 2025 03:14PM ● By WNC Business

Aaron Edwards has joined the YMCA of Western North Carolina as the new Marketing Director. 

Edwards brings 15 years of marketing leadership experience spanning health and wellness, education, hospitality, and more. As a full-stack marketer, he specializes in marketing strategy and multichannel campaign development.

A North Carolina native and proud UNC Asheville graduate, Edwards volunteers as a coach with ABYSA and captains his ABASA adult soccer team. He enjoys antiquing, thrifting, and spending time with his wife and two daughters.

Edwards is excited to join the YMCA of Western North Carolina and deepen his connection with the community.  

"I'm thrilled to join the YMCA of Western North Carolina, which has supported my family over the years through afterschool and summer programming, drop-in childcare and Parents Night Out, sports programming, and more! As a community volunteer, I’m excited to deepen my impact and help support and expand the Y’s incredible work across Western North Carolina."

Source: YMCA of Western North Carolina.