The Bal Harbour Shops Access Pop-Up Tour, the first-ever traveling luxury retail event of its kind, will make its next stop in Asheville, North Carolina, in partnership with Tanger. Open daily from 11:00 AM to 7:00 PM, from June 13 to August 10, this immersive shopping experience will showcase a curated selection of 12 luxury brands and a dining experience alongside some of Asheville and Western North Carolina’s creative, independent vendors. The Pop-up will be hosted adjacent to Tanger Asheville – 800 Brevard Rd – the city’s premier shopping destination.

As Western North Carolina continues its recovery from Hurricane Helene, the Pop-up aims to help boost the region’s economy and directly support area recovery efforts by attracting visitors, increasing area sales tax revenues, and aligning with local charities for mission-driven activations. The tour will offer a range of local employment opportunities, while partnering with local event planners, performers, florists, musicians, photographers, videographers, and the services of area businesses, integrating local flavor into its high-end experience. Efforts to secure local partners are currently underway.  

“It’s vital to make connections outside of our region to bring resources into our region for continued recovery.  For generations, there have been meaningful relationships between the people of Western North Carolina and South Florida, including summer campers, seasonal residents, and visitors who love supporting local businesses and making memories in the mountains of our region,” said Vic Isley, President and CEO of Explore Asheville powered by the Buncombe County Tourism Development Authority.  “We are heartened to build upon our partnership with Bal Harbour Shops and global iconic brands right alongside local, independent Asheville brands that consistently punch above their weight.”

Originated in Bal Harbour, Florida, Bal Harbour Shops and its parent organization, Whitman Family Development, have long-standing ties to Asheville and the surrounding area.  In a show of commitment to their “adopted” community, a percentage of all sales during the eight-week event will be donated to local nonprofits focused on hurricane recovery. The initiative aims not only to help restore economic vitality, but also to help shine a spotlight on the region’s openness, resilience, and progress in the months following Hurricane Helene. 

“I am personally thrilled to bring the unique, immersive retail and dining experience of Bal Harbour Shops to Asheville, my adopted city, at a time when it is already making a storied comeback”, said Matthew Whitman Lazenby, President and Chief Executive Officer of Whitman Family Development. “With this roving Bal Harbour Shops Access pop-up, we introduce a new and innovative experience with high-touch personal service and high-tech imaginative engineering to deliver memorable moments to our guests, while celebrating and supporting the local community in what is sure to be its complete recovery.”

The Asheville residency will begin with a weekend of Grand Opening celebrations starting on Friday, June 13, and culminating in a Grand Opening party on Wednesday, June 18, bringing a sense of Western North Carolina’s vibrant culture and community to this retail experience. 

Bal Harbour Shops’ signature style is set to add a distinct experience unlike any other in the region. With more than 100 of the world’s most famous fashion and jewelry brands in its Miami-based family, Bal Harbour Shops Access Pop-up brings personal access and concierge services to very select communities throughout the Southeast. During its Asheville residency, guests will discover a host of special events and benefits that can extend into the future through Bal Harbour Shops’ Access program and personal shopping services. 

This Pop-up is a fully custom-created retail experience. Designed from modular shipping containers transformed into a lush, tropical oasis, it embodies the signature aesthetic of Bal Harbour Shops. Guests will be transported into a Zen garden-like environment, complete with palm trees, fountains, and lush greenery, all set to a curated soundtrack that enhances the ambiance. Covered walkways with cooling fans and a retractable canopy will ensure an inviting and comfortable experience during its eight-week tour.

Bal Harbour Shops Access Pop-up in Asheville will feature a host of curated retailers, including Tiffany & Co., Valentino, Balmain, Assouline, Etro, Golden Goose, Eleventy, Johanna Ortiz, and more. Guests can enjoy the Pop-up’s on-site full bar and restaurant, The Whitman, an exquisite dining venue that seats 150 guests. With daily indoor and outdoor dining opportunities, The Whitman will offer shareable plates that mix Miami flavor with locally sourced products. 

“We’re proud to partner with Bal Harbour Shops to bring this one-of-a-kind luxury experience to Asheville,” says Megan Thorp, Marketing Director at Tanger Outlets Asheville. “It’s more than just shopping – it’s about creating moments that resonate with our community. After the impact of Hurricane Helene, this partnership is a way to support local recovery efforts while introducing world-class brands to the Blue Ridge Mountains. We’re inviting guests to experience something truly special while celebrating the resiliency of this community.”

Previous stops for the Bal Harbour Shops Access Pop-up Tour have included Raleigh, North Carolina, Sarasota, Florida, Walton County, Florida, and Charleston and Greenville, South Carolina, where they have been extremely successful.

For more information and to stay current on the latest events and happenings, follow Bal Harbour Shops Pop-up on Instagram, Facebook, and www.balharbourshopspopup.com.

Bal Harbour Shops Access Pop Up in Asheville, NC: June 13 to August 10, located at the southeast exit of Tanger Asheville, 800 Brevard Road. 

Source: Bal Harbour Shops.