Topic: Marketing and Sales

Identify internal and external factors to consider in setting prices for products and services and learn to estimate potential market share. Business examples demonstrate how to evaluate pricing methods, develop sales, forecasts, and measure market potential. The seminar introduces breakeven analysis as a tool to assist the entrepreneur in measuring financial feasibility. Activities identify the kinds of data needed to project the revenue, start-up, and operating costs of a business.

Co-Sponsor: TenBiz