An online survey was conducted by third-party agency Proof Insights among Southern Living consumers, asking them to rate their favorite places across the South. The survey was fielded from July 9 to September 9, 2025, and had over 17,000 respondents. Blowing Rock was selected 9th in a featured lineup of 20 destinations.

“We are incredibly honored to be recognized by the readers of Southern Living,” said Tracy Brown, Executive Director of  the Blowing Rock Tourism Development Authority. “This award is a testament to our community of talented craftspeople, dedicated business owners, and the friendly locals who make our town such a welcoming place for everyone who visits.”

The 2026 rankings specifically highlight several key attributes that set Blowing Rock apart:

• Distinctive Landmark: Named for its famous 4,000-foot cliff overlooking the Johns River Gorge, the town remains a must-visit for dramatic views and the unique wind currents that gave the town its name.
• A “Storybook” Downtown: The town’s walkable Main Street—filled with locally-owned boutiques, galleries, and highly-rated restaurants—is an idyllic example of Southern tradition and hospitality.
• Destination Appeal: The little town is located directly on the Blue Ridge Parkway, offering even more opportunities for exploration and adventure.

Further solidifying its status as a top-tier destination, Blowing Rock’s Embers Hotel was also named by the magazine as one of the South’s Best New Hotels of 2026.

Blowing Rock joins an elite list of Southern gems, recognized alongside other iconic towns such as Beaufort, SC, and St. Augustine, FL. Full coverage of the South’s Best Award winners will appear in the April 2026 issue of Southern Living, available on newsstands March 20.