Some people will ask their friends to help them move. Folks in Western North Carolina call on brothers.

Since 2019, the brothers, Julian (27), Jensen (25), and Jaylen (23) Beaty have built a business that emphasizes quality while wrapping and hauling, and employee care.

Beaty Brothers Moving, located in Hendersonville, attribute their success to quality work and word-of-mouth referrals.

What began with the three brothers has grown into a business with 25 employees. What started with one box truck has morphed into nine trucks on the roads. No longer are short, in-town moves the only option, but they have traveled throughout the continental United States helping transfer people to new jobs or new homes.

“Initially it was just the three of us, because, you'd have a job once every week or other week,” Julian said. “It kind of took a while to get it off the ground. We were still doing part-time work, working for other people and that sort of thing. Once it became full time for three of us, we hired one person, and then another one and another one, and then it's kind of grown over the years.”

Even with an ample amount of employees to handle the moves, the brothers are still out there packing mattresses and carefully moving end tables onto their trucks. Some days, though, they have to be in the office to handle estimates, payroll needs, and work on the website. Jaylen designed all of the branding materials for the company, including the website and the graphic wraps on the moving trucks.

“At this point, we've got a lot of great crew leaders that work with us now who we've trained and that we're happy with their quality of work, and so that's very helpful,” said Jensen. If they have a busy week, he added, they are happy to be on site to help. “Sometimes there's specific jobs, where it is going to be better if one of us goes out. We never mind going out.”

“Quality is our main goal, so it takes a lot of hands-on management,” Julian said. “A lot of times we're out on the job and we're in more of a management capacity and there are six guys and two or three trucks on a job, we are floating between pairs of two employees, making sure that everything is going the way it needs to, fine tuning this and interacting with the client and making sure everything's running smoothly. So above all, quality is our main focus.”

That quality has landed Beaty Brothers Moving plenty of jobs, including people who visit from out of state looking for a home in mountains. Those clients ask around, find out about the three brothers’ reputation, and hire them to move them to town.

Growth has come quickly for the business, but the company seems to have found a way to make the transition to handling a larger number of jobs, even if they are selective with their hiring practices.

“Obviously, you want to grow in stages,” Jensen said. “You don't want to grow too, too quickly. But I would say the primary constraint on growth is just getting more talented people on the team. We have to be a little picky, and that slows you down a little bit. When you find someone who really fits with the culture and can accomplish the role, we try and hold on to them, because they're very, very important to have.”

While the company has a social media presence the brothers aren’t using it as the main way to generate potential clients. “It’s one of those situations where a lot of a lot of our growth has been pretty organic,” Jaylen said. “It's been word of mouth, just because of the quality job that we try to do. We’ve grown a lot from that because neighbors and various people in the community are like, ‘Oh, we use those guys’ and that's how we've generated a lot of our growth so far.”

The days of them all piling into a truck to complete a move are somewhat over. They haven’t done a long-distance trip as a trio in a while, but they still love the camaraderie that comes with working together. They grew up being home-schooled, so they’ve been daily constants in each other’s lives.

“That's kind of all I've all done for the past many years. It's works out really well,” said Jaylen, who was only 17 when the business began. “Honestly, we all get along together. People are surprised that we work as well as we do together. Generally speaking, people are like, ‘Oh, how do you deal with your siblings all day?’ But a lot of times nowadays, we're on different crews, so it's pretty rare that someone will get multiple of us on one job. We're kind of just out doing our own thing but we work really well together.”

Over the years the Beatys have learned by hearing stories from clients and from attending moving conventions. Jensen took business classes in college and they also have their parents, Greg and Susie, to ask questions of. Greg and Susie raised them to be entrepreneurs and work with the business now. Greg helps with projects his sons don’t have time to do and fills in where needed, while Susie works with them on sales and marketing, scheduling, and logistics.

While the brothers are happy where the business currently is, they are looking into what comes next.

“We're looking to continue growing our footprint here in western North Carolina and maybe, eventually, being able to expand out into a second location,” Julian said. “That’s still yet to be determined. We want to keep focusing on the customer and doing really solid work and growing as much as we can.”

For more information on Beaty Brothers Moving, check out their website www.beatybrothersmoving.com.