Such were the early days of what grew into Stullar Power Solutions, the family-owned company Cheryl and Brian run today. After years of working in custom home electrical services, the couple pivoted in 2013 to focus exclusively on generators. “We just decided, hey, let’s take the leap—let’s not do electrical custom homes anymore, let’s switch to generators,” Stuller said. 

Within the business, Cheryl took on the financial and people-focused roles that shaped the company culture. As the financial officer, she does payroll and bills, and also doubles as the business’s human resources department. Stuller has cultivated a workplace where employees feel connected and supported. “First of all, I want everybody to be happy to come to work,” she said. “I don’t want it to feel like a job. I want people to feel supported. I want the people that work with us to feel like they’re a part of something that’s bigger than just a paycheck.” Initiatives like Friday breakfasts, professional development workshops, and personal check-ins help create a sense of belonging.

As a woman in a male-dominated industry, Stuller has learned to navigate challenges with confidence and strategy. “I’ve always had a strong personality about who I am and what I stand for,” she said. “I think presenting myself as a confident woman that won't make herself smaller just because it is primarily a male dominated industry has worked really well for me.”

Her advice to other women in business is rooted in clarity and self-knowledge: “You really have to, first of all, be confident in yourself and your values. If you don’t know who and where you are in life, you don’t know how to stand up for yourself, for your employees, for your company, for your customers sometimes.”

She also emphasizes the importance of handling conflict with composure. “Another helpful thing is…when you’re feeling that tension and stress in your body because you’re being yelled at by a customer, then you go quieter. You go softer. You go calmer so that you can really be intentional about what you want to say back to that person,” Stuller said.

Looking ahead, Cheryl envisions Stullar Power Solutions as a lasting family business. She hopes to build a legacy of honesty, community involvement, and care. “I would want to be known as somebody who cared about the community as well and showed that with my volunteer and participation efforts,” she said. “If we’re involved with you, we are truly, truly involved with you.”

Learn more at StullerPowerSolutions.com.