Brightwaters Vacation Rentals, a locally owned vacation rental company in Western North Carolina, has been selected by Google to represent North Carolina in its 2024 Economic Impact Report. The annual report showcases how small businesses across the United States use Google tools like Search, Ads, Google Business Profile, and Maps to grow, connect with customers, and drive local economic activity.

In 2024 alone, Google’s digital tools generated $13.1 billion in economic impact for North Carolina businesses, helping over 616,000 local entities reach potential customers online.

Among countless eligible businesses, Brightwaters Vacation Rentals in Hendersonville stood out for its strategic use of Google’s products to increase visibility, support the tourism economy, and deliver exceptional guest experiences.

Brightwaters Vacation Rentals was recognized for its exceptional use of Google tools to drive hundreds of annual bookings, maintain near-perfect reviews, and serve as a vital community resource, providing emergency lodging after Hurricane Helene in September 2024 for displaced residents and relief workers.

Key results are detailed in the full report  https://economicimpact.google.com/state/nc

“Brightwaters Vacation Rentals clearly understands how to harness the power of digital platforms like Google, and we are thrilled that of all the businesses across this great state of North Carolina, it was their business – right here in Hendersonville – that was selected as our state’s representative for this prestigious national economic impact study,” said Michelle Owens, Executive Director of Visit Hendersonville. “They are a great lodging partner—not just as a place to stay, but as tourism storytellers helping share the beauty of our region.”

“We’ve had Google Ads running 24/7 since we started,” added Michele Azan, Co-owner & Vice President of Brightwaters. “About 23% of our direct bookings come through Google. Our Google Business Profile is essential to how new guests discover us.”

Brightwaters Vacation Rentals is proudly woman-, veteran-, and minority-owned, and continues to invest in digital innovation to attract travelers seeking comfort, connection, and the best of Hendersonville.

Source: Brightwaters Vacation Rentals.