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WNC Business

WNC Craft Soda Maker Devil’s Foot Beverage Co. Expands Reach with New Distribution Partnership in Florida

Mar 27, 2025 06:34PM ● By WNC Business

Devil’s Foot Beverage Company, the Asheville-based craft soda producer dedicated to Farm-To-Can beverages, is thrilled to announce a new distribution partnership with Progressive Distribution, a leading distributor in Florida. This partnership marks an exciting step in Devil’s Foot’s continued expansion, making their all-natural, non-alcoholic craft sodas more widely available.

With this collaboration, Devil’s Foot’s craft sodas will now be hitting the shelves of Progressive’s retail partners statewide across Florida, offering customers a refreshing and health-conscious alternative that doubles as an exceptional cocktail and mocktail mixer. 

“Bringing Devil’s Foot to Florida has been a long-standing goal for us,” says Ben Colvin, Co-Founder of Devil’s Foot Beverage. “We’re proud to partner with Progressive because they share our commitment to quality and fostering strong relationships with retailers. We look forward to bringing our Farm-To-Can sodas to even more customers who appreciate great taste and better ingredients.”

Since its launch in Asheville in 2017, Devil’s Foot has crafted a diverse lineup of sodas using fresh, organic ingredients sourced from local and family-run farms. The brand now offers over 20 distinct flavors, including a full line of Zero-Proof options. All Devil’s Foot sodas are naturally sweetened with fresh fruits, regionally sourced honey, and organic cane sugar—completely free of high-fructose corn syrup and artificial flavors.

“Our customers expect top-quality craft beverages from us, and Devil’s Foot is a perfect addition to our portfolio,” says Michael Merrifield, General Manager of Progressive Distribution. “Their commitment to high-quality, non-alcoholic craft beverages aligns with the growing consumer demand for great-tasting, healthier drink options.”

Beyond distribution in Florida, Devil’s Foot products are also available throughout North Carolina, South Carolina, Alabama, Virginia, and Tennessee. 

Source: Devil's Foot Beverage Co.