Launching The Grant Guides Amid Unprecedented Need
Jan 31, 2025 07:38AM ● By John Hornsby
The Grant Guides LLC, led by Tanya Ledford, is a newly-launched grant writing and strategic support service for nonprofits. Ledford’s teaching background and expertise in nonprofit grant writing and funding make her uniquely suited to help organizations navigate the complex grant process. Her work focuses on education, strategic budgeting, and providing nonprofits with tools to grow sustainably.
When Hornsby Creative Group began working with Ledford, our goal was to craft a professional brand and website to launch The Grant Guides. Midway through the project, Hurricane Helene devastated Western North Carolina, creating urgent needs for recovery funding. Nonprofits required immediate support, and our team adapted quickly, accelerating timelines while maintaining quality. After pumping water from under his house and locating a neighboring Starlink during the communication blackout, John Hornsby got back to work, focusing on three key projects: this launch, another impacted client’s launch, and fundraising for affected creatives through AIGA Asheville, where he serves as President.
They collaborated with another local business – Online Training Concepts – to spearhead creation of The Grant Guides’ custom database software to support streamlined operations for their growing client base. In tandem, Hornsby Creative Group designed a website that integrates their tools and highlights their mission. The result? A cohesive, professional platform that positions The Grant Guides as trusted experts during a critical time.
The Grant Guides launched just as nonprofits faced unprecedented demand for funding support. Ledford’s new brand and website have become a vital resource, helping organizations secure funding and rebuild. Her expertise resonates deeply with nonprofits seeking resilience and sustainable growth in the wake of Hurricane Helene.