Fuel Goods announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports nutrition landscape, Fuel Goods offers an online marketplace that speaks to all athletes, not just the elites. This is the latest venture from endurance entrepreneurs Laura Jorgensen and Courteney Lowe, owners of established subscription services The RunnerBox and RiderBox, invites inclusivity, curiosity, and fun into their customers’ recreational pursuits. 

Former professional cyclists, current endurance athletes, and Fuel Goods founders Jorgensen and Lowe witnessed the gap in servicing athletes who weren’t at the elite level and busy, but active adults and parents. Fuel Goods launches its new site, FuelGoods.com, as a snacks and sports fuel marketplace, touting nutritionist-vetted products, curated subscription and gift boxes, and straightforward, stress-free education. It is also where RunnerBox and RiderBox are housed.