A new report outlines the economic impact of the WNC Nature Center and its nonprofit support organization, Friends of the WNC Nature Center, on the City of Asheville and Buncombe County.

A recent Riverbird Research economic report, initiated by the Friends of the WNC Nature Center, a nonprofit organization dedicated to supporting the mission of Asheville’s wildlife park, examines both the Center’s and Friends’ beneficial impact to the local economy. 

The report highlights the contributions of the WNC Nature Center to the local economy through direct visitor dollars and the economic operations of the Friends and the City of Asheville in support of the park. Considering both of these impacts, it was estimated that the Nature Center and the Friends made a combined $23 million economic contribution to the Buncombe County economy in 2023.

The economic report provided a lens for examining the role of the WNC Nature Center within the regional economy and how its existence and activities support multiple industries and residents.

The report notes that the park’s visitors and related activities:
● Supported nearly 220 jobs, both within the Nature Center and indirectly in the wider community;
● Boosted the County’s GDP by $13.5 million, which cascaded through various sectors, fostering economic growth and stability; and
● Generated roughly $3.1 million in tax revenues.

The WNC Nature Center’s impact extends beyond economic metrics. As a cornerstone of environmental education and wildlife conservation, the Center fosters a deep connection between the community and the natural world.

For decades, 42-acre WNC Nature Center has contributed to the conservation and biodiversity of the Appalachian region, serving virtually every demographic. Generations have enjoyed visiting and learning about the variety of species of wild and domestic animals, as well as the considerable spectrum of plants. The Nature Center is one of just nine facilities in North Carolina that is accredited by the Association of Zoos & Aquariums. In 2023 alone, the Nature Center accommodated nearly 193,000 visitors.

The ongoing support from the community and the efforts of the Friends of the WNC Nature Center, along with funding from the Buncombe County Tourism Development Authority and Explore Asheville, have made possible the latest addition to the WNC Nature Center: Gateway to the Southern Appalachians, an expansion featuring a butterfly garden, a renovated barn and farmyard space, and a larger gift shop.

About WNC Nature Center:
Established in the 1970s and open year-round, the 42-acre Nature Center connects people with the animals and plants of the Southern Appalachian Mountains by inspiring appreciation, nurturing understanding, and advancing conservation. It is home to over 60 species of animals, including river otter, black bears, red wolves, and cougars. The Center is accredited by the Association of Zoos & Aquariums and has received national recognition for its programs. Learn more about the WNC Nature Center and its offerings by visiting the City of Asheville webpages or checking out the WNC Nature Center on social media.

Source: City of Asheville