In the face of rising healthcare costs, the traditional route often leaves businesses grappling with escalating premiums and dissatisfied employees. It’s a challenging (and at times a vicious) cycle, but you’re not locked into it.

Leveraging my insights as a former HR professional and current Benefits Advisor, Kimmel Benefits + recently held a community event which brought together thought leaders and local businesses to discuss realistic, innovative benefit solutions that address these very challenges.

Dr. Chad Krisel of Integrative Family Medicine of Asheville, Evan Bruder, Director of Benefits at Sona Benefits, and Sean Kerschen, CFO at Kimmel & Associates shared insights that highlight a different path—one that’s already improving lives and bottom lines right here in WNC.

Each story we heard underscored a key theme: when you have the right partners and knowledge, transitioning to more sustainable health plans isn't just possible; it's transformative. 

“Having partners that have helped us navigate the industry has been a game changer," Kerschen said. “We pride ourselves on having improved our employees' lives while reducing out-of-pocket healthcare costs for our employees and their families."

The event's discussion showcased practical strategies our local partners already deliver for WNC employers. These cost-management levers provide employers with better control over rising prescription costs, full access to claims data, and reliable navigation support in a complex medical system.

Another key strategy is Direct Primary Care, which addresses not only cost, but also quality of care, employee engagement, and satisfaction with their healthcare providers.

Goodman CPA Founder and Owner Nate Goodman was in attendance, and emphasized the practical benefits of Direct Primary Care. “It allows us to offer premium health benefits with personalized care at an affordable cost,” he explained. Goodman CPA not only uses DPC, but also provides accounting services for DPC practices. "DPC is a no-brainer when it comes to keeping money in your pocket."

"It seems too good to be true," remarked another attendee. "But we can learn from businesses that have taken the leap and are willing to share their success stories."

As I often say, the definition of insanity in the benefits world is continuing your insurance plan with a major carrier and being surprised when premiums and deductibles keep climbing.

The insights shared at the event served as a beacon of hope for innovative business owners navigating the complex world of employee health benefits. By exploring non-traditional solutions, educating themselves, and fostering community partnerships, businesses can chart a course toward a healthier, more sustainable future for their employees and their bottom line.

As you move forward collectively and in your employee benefits journey, remember that every step taken is a step towards a more empowered and informed future.