Devil's Foot Beverage Company and UNC Asheville's business program partnered to offer students an opportunity to practice preparing and implementing various business strategies.

Seniors were hand-picked for this course in which they took on Devil's Foot as a client and were tasked to: 

1. Research, analyze, and update a research white paper on the beverage Industry and the Devil's Foot niche.

2. Marketing research and content creation to direct company messaging.

The students have put a lot of energy and inspiration into their work which has resulted in tangible products that Devil's Foot has already started utilizing. After meeting on campus, at The Mule, and at the UNC Asheville site at Hatch Innovation Hub throughout the semester, the students have become a part of the entrepreneurial network in Asheville.

On Friday, May 3, they will be presenting their work, leading a Q&A session while sharing Devil's Foot farm-to-can craft sodas with the community. UNC Asheville and Devil's Foot invite the community to The Mule to hear the students' findings. The event takes place on Friday, May 3 at 3:00 PM.

Source: Devil's Foot Beverage Company