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WNC Business

Devil’s Foot announces ZeroFest, Asheville’s first non-alcoholic beverage weekend

Oct 19, 2023 10:52AM ● By WNC Business

ASHEVILLE – Devil's Foot Beverage, the Asheville-based company devoted to crafting sustainable farm-to-can sodas, will host ZeroFest, Asheville’s first non-alcoholic drink festival, from November 10 and 11 at their craft-inclusive taproom, The Mule. The two-day experience will include samplings of some of the finest offerings in the N/A beverage world including Athletic Brewing (N/A beer), Untitled Art (N/A beer), Dromme N/A Spirits, and Burial Beer. Guests can expect to chat directly with the brands, learn about N/A options, and sample N/A products from over 15 different brands, all of which resonate with the Devil’s Foot emphasis on simple, fresh ingredients and sustainable production. Participants are invited to enjoy food, live music, and the larger, alcohol-free social experience. 

Friday’s Black Tie Soiree will take place from 6:00 to 10:00 PM at the Mule. Guests will be able to walk the red carpet for a photo op and indulge in small plates of gourmet food by Asheville’s Sage & Spice Catering. Music will be hosted by a live ambient DJ.  

Saturday’s Afternoon Shindig will take on a more laid back tone, with small bites from Sage & Spice available for grazing and beverage brand sampling from 12:00 to 4:00 PM at the Mule. Saturday festivities will also include music by an Asheville artist. 

Friday & Saturday VIP ticket holders will receive gift bags and have early access with admission to zero-proof cocktail demos on Friday and Saturday. Friday VIP ticket holders will be entered into a drawing with a chance to collaborate with the Devil’s Food production team on a one-of-a-kind flavor of their choice. The lucky winner’s name will be featured on the small-batch canning run with “Zero Proof 2023 Winner” and will get to take home a few cases of the beverage.

Tickets are available at the Devil’s Foot Beverage website. Pricing for general admission on Friday is $65; Friday’s VIP pricing is $100. Pricing for general admission on Saturday is $50; Saturday’s VIP tickets are $75. Tickets are limited and guests are advised to register early. There is also a Facebook event where people can RSVP to receive day-of announcements and further details.

About Devil’s Foot Beverage Company
Launched in 2017 by a group of friends in Asheville, Devil’s Foot Beverage Company produces a full line of farm-to-can craft sodas using local and organic roots and fruits. Sweetened with real fruit, regionally sourced honey, and organic cane sugar, each Devil’s Foot soda is non-alcoholic and has 20 grams or less of sugar per can. A member of Conservation Alliance, Devil’s Foot is committed to creating sustainable solutions for every step of the production process, including re-homing the byproducts of the soda-making process, as well as collaborative local sourcing and supporting community-oriented non-profits. Follow Devil’s Foot on social media at @devilsfootbrew and shop Devil’s Foot online or find a retailer near you at
Source: Devil's Foot Beverage Company