Devil’s Foot will bring nine total SKUs to The Fresh Market’s shelves, including Sparkling Cherry Limeade, Sparkling Peach Lemonade, Classic Ginger Beer, Fuego Ginger Beer, Sparkling Lemonade, Sparkling Limeade, Sparkling Blueberry Lemonade, Sparkling Strawberry Lemonade, and Sparkling Black Tea Lemonade. While the two Ginger Beer flavors retain their classic design, each of the fruit-centric sodas features new cans with block letters and farm-to-can branding. 

“We’re excited to share more of our lineup of non-alcoholic craft sodas with The Fresh Market – we’re always excited about retailers that encourage the customer to explore, especially when it comes to organic and more sustainable options,” said Ben Colvin, president and co-founder of Devil’s Foot Beverage. Devil’s Foot sodas are made with roots and fruits all sourced from local, organic, or family-run farms. 

Officially launching in Asheville in 2017 with the Devil’s Foot Classic Ginger Beer, Devil’s Foot now produces 12 distinct flavors of craft soda and frequent seasonal collaborations with other brewers, including a non-alcoholic Negroni, a non-alcoholic Mai Tai, and Hop’d Lemonade. Devil’s Foot also collaborated with a local hot sauce maker to brew a Ghost Ginger Beer with Scotch Bonnet peppers. Devil’s Foot is committed to making celebratory craft beverages that are better for the consumer – with 20g of sugar or less per can, less than half the sugar in a traditional soda. The entire lineup is sweetened using fresh fruit, regionally-sourced honey, and organic cane sugar, eliminating high-fructose corn syrup, concentrates, and artificial flavors.