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WNC Business

Devil’s Foot Beverage launches to The Fresh Market in All NC, SC, and TN locations

Oct 05, 2023 06:54PM ● By WNC Business
ASHEVILLE –  Devil's Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, is excited to announce their expansion with The Fresh Market, the Greensboro-based specialty grocery store chain. Devil’s Foot craft sodas will now be available via The Fresh Market stores in three states: North Carolina, South Carolina, and Tennessee. Previously Devil’s Foot was carried by eight stores in North Carolina only, at store locations in Asheville, Hendersonville, and the Charlotte area. 

Devil’s Foot will bring nine total SKUs to The Fresh Market’s shelves, including Sparkling Cherry Limeade, Sparkling Peach Lemonade, Classic Ginger Beer, Fuego Ginger Beer, Sparkling Lemonade, Sparkling Limeade, Sparkling Blueberry Lemonade, Sparkling Strawberry Lemonade, and Sparkling Black Tea Lemonade. While the two Ginger Beer flavors retain their classic design, each of the fruit-centric sodas features new cans with block letters and farm-to-can branding

“We’re excited to share more of our lineup of non-alcoholic craft sodas with The Fresh Market – we’re always excited about retailers that encourage the customer to explore, especially when it comes to organic and more sustainable options,” said Ben Colvin, president and co-founder of Devil’s Foot Beverage. Devil’s Foot sodas are made with roots and fruits all sourced from local, organic, or family-run farms. 

Officially launching in Asheville in 2017 with the Devil’s Foot Classic Ginger Beer, Devil’s Foot now produces 12 distinct flavors of craft soda and frequent seasonal collaborations with other brewers, including a non-alcoholic Negroni, a non-alcoholic Mai Tai, and Hop’d Lemonade. Devil’s Foot also collaborated with a local hot sauce maker to brew a Ghost Ginger Beer with Scotch Bonnet peppers. Devil’s Foot is committed to making celebratory craft beverages that are better for the consumer – with 20g of sugar or less per can, less than half the sugar in a traditional soda. The entire lineup is sweetened using fresh fruit, regionally-sourced honey, and organic cane sugar, eliminating high-fructose corn syrup, concentrates, and artificial flavors. 

About Devil’s Foot Beverage Company:
Launched in 2017 by a group of friends in Asheville, Devil’s Foot Beverage Company produces a full line of farm-to-can craft sodas using local and organic roots and fruits. Sweetened with real fruit, regionally sourced honey, and organic cane sugar, each Devil’s Foot soda has 20 grams or less of sugar per can. A member of Conservation Alliance, Devil’s Foot is committed to creating sustainable solutions for every step of the production process, including re-homing the byproducts of the soda-making process, as well as collaborative local sourcing and supporting community-oriented nonprofits. Follow Devil’s Foot on social media at @DevilsFootBrew and shop Devil’s Foot online or find a retailer near you at

About The Fresh Market, Inc.:
The Fresh Market helps guests discover time-saving meal solutions, unique ingredients, and delicious food for any occasion. The specialty grocer offers fresh produce, meat and seafood, signature baked goods, and thousands of organic options. The Fresh Market currently operates 161 stores in 22 states across the US. For more information, visit

Source: Devil's Foot Brewing