Sarah Delaney, Founder and CEO of Sarilla, shared this Monday conversation with Gwendolyn Hageman. In our small city of Asheville, NC there is a thriving entrepreneur network and three local, woman-owned brands are sharing space in New York City's Pop Up Grocer this summer! These brands include Darë Vegan Cheese, Poppy Handcrafted Popcorn, and Delaney's very own Sarilla! The Pop Up Grocer specializes in packable, unique items that may still be hard to find in your home town.

These business founders shared a virtual discussion of what it's like to be in the Big Apple at Pop Up Grocer this summer, and how supportive the Asheville community has been as they build their brands in a very challenging industry.

In this YouTube video, they cover:
-Doing business with grocery
-Launching in a new city
-Channel strategy
-Creating strong support systems
-Asheville entrepreneurs
-How gender doesn’t seem to set us back
-Cold chain logistics
-Cult followings and plant-based products
-Drop shipping
-Selecting distribution

Watch the YouTube video here.

Delaney shared great thanks to Venture Asheville, led by Jeffrey Kaplan with support from Asheville Area Chamber of Commerce, for creating a nurturing startup ecosystem in our beautiful mountain town!

Sourced from Sarah Delaney via LinkedIn