ASHEVILLE – Asheville Ale Trail is excited to announce its support of the 2023 NC Year of the Trail by donating proceeds from merchandise sales throughout 2023. With representing two important layers of what makes Western North Carolina special – the craft brewery industry and the great outdoors - Asheville Ale Trail celebrates and supports the NC Year of the Trail by allocating $5 of every merchandise item sold on AleTrailStore.com as a donation to the Carolina Mountain Club throughout 2023.

The 2023 NC Year of the Trail celebrates all trails, from the well-known Mountains-to-Sea Trail to the pathways that run through every community in North Carolina, providing connectivity, fitness, and space to be outdoors. Trails are the backbone of North Carolina’s growing $28 billion outdoor recreation economy, and the NC Year of the Trail advocates for each of North Carolina’s 100 counties to be able to enjoy the proven benefits of trails including health, safety, economic development, tourism, transportation, and environment.