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WNC Business

Here's how your business can participate in the Year of the Trail

Dec 28, 2022 12:36PM ● By WNC Business

2023 NC Year of the Trail celebrates North Carolina’s vast network of trails, greenways, and blueways which showcase our diverse landscapes – grand mountain vistas, quiet rivers, vibrant urban greenways, coastal forests, and the rolling hills of the piedmont.

NC Year of the Trail is the largest statewide celebration of trails and outdoor recreation in North Carolina history.

North Carolina is the Great Trails State, where each of North Carolina’s 100 counties should be able to enjoy the proven benefits of trails, including health, safety, economic development, tourism, transportation, and environment. Trails are the backbone of our state’s growing $28 billion outdoor recreation economy.

The Year of the Trail campaign will reach communities with the message of how and where to experience trails that showcase North Carolina’s beautiful landscapes, provide healthy recreation, and stimulate local economies. The NC General Assembly NC designated 2023 as NC Year of the Trail, an effort led by the Great Trails State Coalition.

The Great Trails State Coalition is a broad-based group of diverse organizations, agencies, and supporters advocating for increased state investment in all types of trails statewide: hiking, paddle, mountain biking, equestrian, and paved.

The Year of the Trail Community Toolkit serves as a resource to support trail events and community engagement around trails across the state of North Carolina. It includes helpful resources, background and information about the state-level Year of the Trail campaign, the history, impact, and opportunities surrounding trails in NC, and a guide to hosting Year of the Trail events in local communities around the state.

The Toolkit also includes downloadable resources that may help navigate NC Year of the Trail including Year of the Trail logos and branding assets, planning tools, templates and much more.

Chapters of the Toolkit include:
1 - What is the Year of the Trail?
2 - North Carolina is the Great Trails State
3 - Trail User Guides
4 - Hosting a Trail Event
5 - Community Engagement Strategies
6 - Trail Support Beyond 2023

Find the Year of the Trail Community Toolkit at

Source: The Great Trails State Coalition