The prestigious award recognizes the top radio station outside of North Carolina's large and medium-sized markets, evaluating excellence in broadcasting throughout the 2025 calendar year. WATA—which operates as part of High Country Radio, a Curtis Media Group company—earned the distinction for its lifesaving emergency coverage during and after Hurricane Helene, successfully navigating a complex station relocation, and deeply strengthening its community bonds.

"Our team worked tirelessly to support the High Country during a year of unprecedented challenges that could have easily shut us down," said Erica Lackey, General Manager of High Country Radio. "This small but mighty group works miracles every day to serve an audience of over 70,000 people. Winning Station of the Year for the first time is a testament to the dedication, passion, and love for this community that our staff brings to the table every single day. We are incredibly grateful to the NCAB for this honor."

Source: Avery Chamber of Commerce.