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WNC Business

Outdoor Industry Association seeks benchmarking study participants

Apr 16, 2024 08:33AM ● By WNC Business

Know where you stand versus the competition in a dynamic market and make informed decisions to drive growth and profitability.

For a limited time, you can participate in Outdoor Industry Association’s new benchmarking study and gain full access to the Outdoor Brand Benchmarking Report, which delivers valuable insights into key industry benchmarks and best practices across finance, product, sales, marketing, sourcing, manufacturing, distribution, and human resources. 

  • Enter your company data through a secure survey link, taking just 90 minutes to complete with pause and resume flexibility. Plus, you can share the survey within your organization for team collaboration. 

  • Your data is kept confidential and anonymized by third-party Qualtrics. Individual responses remain private, and data is presented in aggregate groups. 

  • Gain strategic intelligence to evaluate business operations, set goals, make informed decisions, and be an industry leader. 

Participate in the study by May 8 to gain access to data. There’s no cost to participate. Learn more and/or take the survey here.

Source: Outdoor Industry Association