Skip to main content

WNC Business

Embassy Suites by Hilton Asheville Downtown appoints Jack Benton as Director of Sales and Marketing

Jul 07, 2023 04:08PM ● By WNC Business
ASHEVILLE – Jack Benton has been named as the new director of sales at the 188-room Embassy Suites by Hilton Asheville Downtown, which is tentatively scheduled to open winter 2023. Benton will lead all strategic sales and marketing endeavors while supporting the hotel’s mission to provide outstanding service to guests. Located at 192 Haywood St., the hotel is owned and managed by Parks Hospitality Group.   

“I am honored to join the Embassy Suites by Hilton Asheville Downtown team,” said Benton. “My position here in Asheville allows us to unlock new business opportunities and ensure our hotel is the top choice for guests traveling to the area, for business and leisure alike.” 

Embassy Suites by Hilton Asheville Downtown brings more than 7,000 square feet of new event space to the downtown market, making it a premier destination for weddings, events and meetings. The flexible, first-floor meeting and event space for weddings, board meetings and much more, including: a 4,704 square foot Blue Ridge Ballroom with space for up to 500 people and airwalls to divide the space into four different rooms, in addition to its pre-function space; a 1,232 square foot French Broad Conference Center with space for up to 130 people and three layout configurations; a Board Room with space for up to 10 people; plus, additional meeting and event space at two onsite restaurants, including E’Terie, a lobby-level restaurant and bar, and Soprana, an Italian brick oven pizza rooftop restaurant. 

Currently, Benton is the director of sales and marketing for DoubleTree Asheville Downtown, a position he has held since June 2018. He will maintain oversight of this property, as well as the new Embassy Suites. Benton has also held positions at three additional Hilton properties with Parks Hospitality Group, and prior to that, two additional sales positions at Four Points Raleigh and Sheraton Raleigh Hotel with PM Hotel Group. 

Ahead of its opening, Embassy Suites by Hilton Asheville Downtown is donating $500 to one of its partner organizations for every $10,000 spent by any group in 2024. Beyond incredible views, Asheville's beauty shines through its people – the ranchers, farmers, purveyors, gardeners and artists – and Embassy Suites by Hilton Asheville Downtown’s partnerships with its local community are vital. These partner organizations include Equal Plates Project, Blue Ridge Parkway Foundation, Asap, Westwern North Carolina Nature Center, Root Cause Farm, The Utopian Seed Project, The North Carolina Arboretum and Southern Appalachian Highlands Conservancy. This promotion is available to all groups contracted by March 31, 2024. 

Embassy Suites by Hilton Asheville Downtown is conveniently located in the heart of the city, and offers sweeping views of North Carolina’s Blue Ridge Mountains. The only full service, all-suites property in downtown Asheville offers a clean and modern design complemented with raw and rustic elements, and the newly constructed hotel features 188 guest suites designed to provide the comforts of home, with separate bedroom and living areas. Embassy Suites by Hilton Asheville Downtown features a business center, onsite parking, a year-round indoor pool, and a modern fitness center with premium equipment, plus two distinct food and beverage outlets, E’Terie and Soprana. 

Embassy Suites by Hilton Asheville Downtown is part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s 18 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.  For more information or to make reservations – or to redeem the group booking promotion – please visit Embassy Suites by Hilton Asheville Downtown, email [email protected] or call +1 (828) 407-0422.  Read more about Embassy Suites by Hilton Asheville Downtown at stories.hilton.com.   

About Hilton:
Hilton is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,100 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 150 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit Stories.Hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.   

About Embassy Suites by Hilton:
Embassy Suites by Hilton, one of Hilton’s 19 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers more than 260 open hotels with 42 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at embassysuites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at Stories.Hilton.com/EmbassySuites, and follow the brand on Facebook, Twitter and Instagram.   

About Embassy Suites by Hilton Asheville Downtown:  
Opening winter 2023, the new Embassy Suites by Hilton Asheville Downtown is conveniently located in the heart of the city and offers sweeping views of North Carolina’s Blue Ridge Mountains. The only full service, all-suites property in Asheville offers a clean and modern design complemented with raw and rustic elements, emphasizing the natural beauty of the surrounding mountain peaks and the destination’s innate aesthetic. The newly constructed hotel features 188 one-room and two-room guest suites designed to provide the comforts of home, with separate living areas and ample space for guests to enjoy. Additional in-room amenities include two high-definition televisions, a wet bar, a microwave and a mini-fridge; guests also enjoy daily complimentary breakfast and the nightly Embassy Suites evening reception with complimentary snacks and beverages. Embassy Suites by Hilton Asheville Downtown features a business center, onsite parking, a ground-level year-round indoor pool, and a modern fitness center with premium equipment. The property also brings more than 7,000 square feet of new event space to the downtown market, making it a premier destination for weddings, events and meetings. Two onsite restaurants add to the destination’s thriving culinary scene, including E’Terie, a full-service bar and casual dining option at the lobby level, featuring floor-to-ceiling windows and outdoor seating, and Soprana, located on the rooftop with sweeping panoramic mountain views, and featuring locally sourced Italian cuisine and brick oven pizza with a robust selection of local craft beer. For more information, visit Hilton.com/en/Hotels/AvlESEsembassy-Suites-Asheville-Downtown

About Parks Hospitality Group:
Parks Hospitality Group is an award-winning hotel development and management company dedicated to providing upscale accommodations and uniquely curated food and beverage experiences. Since 2008, Parks has partnered with Hilton and Marriott to develop a thriving portfolio of over 1,400 rooms spanning North Carolina, South Carolina, Tennessee, and Georgia. Based in Raleigh, NC, Parks Hospitality Group is driven by over 400 team members who share our vision of elevating people, service, and community in order to provide an outstanding experience for all. For more information, visit ParksHotels.com
Source: Embassy Suites by Hilton Asheville Downtown